At the beginning of the year, I was participating in incredible events and exchanging ideas with representatives of several companies in the agricultural sector. One thing has become clear: the search for new technologies is on the rise and access is becoming democratized, especially for small and medium-sized rural producers.

However, there is still a gap between the technologies offered and the real needs of the field. The difficulty of bringing together everything the farmer needs on a single screen persists. Therefore, collaboration becomes vital for the success and greater acceptance of these technologies by rural users.

Furthermore, we cannot forget the importance of environmental issues in agricultural production. Brazilian agriculture is recognized as sustainable, with practices such as direct planting, crop rotation, and precision agriculture, in addition to the forestry code and inpEV's success in collecting chemical pesticide packaging.

However, there is still a need to establish clear metrics to verify and prove these practices, allowing rural producers to be recognized and have advantages during the marketing of their products.

The use of appropriate technologies, which allow collaboration between different systems and companies for the benefit of the farmer, is essential. And as farmers become more digitalized and connected, through tools such as the geospatialization of their areas, this not only contributes to better decision-making and increased productivity, but can also increase their profitability, by demonstrating environmentally responsible practices. .

In short, Brazilian agribusiness is an example of sustainability and contributes significantly to the country's economy. Let's continue working together to promote an even more promising and sustainable future for everyone!